What's Scandi style?

Scandinavian style is one of the most loved and well-known styles around the world thanks to the design principle of simplicity. It’s clean, crisp, inviting, calming yet with plenty of interest.

Scandinavian style design products are largely Danish handcraft. Inspired by the nature and Nordic climate, these design items are beautiful in their simplicity and clean lines, and made of high quality sustainable materials. A majority of the designs favor natural materials, especially pale woods like ash and beech, wool and linen textiles, leather, and glass.

Scandinavian design's primary purpose is to improve daily life, so everything from cooking utensils to lighting is purposefully designed without sacrificing the aesthetics. The main elements of Scandinavian design are functionality, simplicity, and craftsmanship. 

Rather than constantly buying new and more, Scandi living is about buying quality that lasts, living with less but better, and being free of clutter. Not minimalism per se, but a desire for harmony in your living space and complementing your environment. 

Where to begin with?

Start with the colors of the room. The colors are neutral - white, beige and generally muted hues in their different shades. A neutral color scheme is simple yet sophisticated and choosing lighter versions of wall color gives lightness. Neutral and light backdrop makes it possible for furniture pieces to function as accents, providing interest and contrast. Use pattern and color sparingly - in rugs and accents, for example.

When the color tone is in place, it becomes more complex - the interior design. As with most interior designs, Sacandinavian style also relies on contrast. And while many people think of colors at the opposite ends of the color wheel when they hear contrast, in this case, contrast can apply to a wide range of design elements. Instead of contrasting colors, contrast shapes, sizes, light and dark neutrals, old and new pieces, abstract and natural, straight and wavy, neutral and flashes of color, hard and soft, utility and coziness.

Add hyggeThe coolness of white and clean lines are softened by warmer textures and colors, and another important part: hygge. Hygge is a Danish word that roughly translates to cozy togetherness.

Add things that remind you of warmth and comfort, such as candles, soft throw blankets, and slippers. It's very much about relaxing and being at ease, so don’t be afraid to keep throw blankets unfolded, covers rumpled, and loved items in clear view. While planning your rooms, try to create an oases of comfort, such as cozy chair for reading and drinking tea.

Shop the teacup and tray from our Kitchen & Dining collection.